Magnifynet Powers Jones Soda`s Myjonesvideocom Offering New Technologies for Innovative Consumer Participation

Released on: July 9, 2008, 2:16 pm

Press Release Author: Alison McNeill/FutureWorks PR

Industry: Food & Beverage

Press Release Summary: Magnify.net Powers Jones Soda's Myjonesvideo.com Offering New
Technologies for
Innovative Consumer Participation


Press Release Body: Seattle, WA - Magnify.net and Jones Soda Co. are excited to
announce a new partnership around MyJonesVideo.com, which will encourage creative
and unique consumer participation in brand awareness and contribution. Jones Soda,
a leader in the premium soda category, is known for its variety of flavors and
innovative labeling technology that incorporates consumer generated photos on the
label Noted as an "Internet-savvy" and "youth-aware" brand, Jones Soda has chosen
to partner with Magnify.net to provide a new platform and fresh opportunity for
Jones fans to express themselves.

This new partnership has created the opportunity for consumers to create their own
content and upload it directly to www.MyJonesVideo.com. The site is powered by
Magnify.net, the user-generated video publishing platform. MyJonesVideo.com offers
fans an easy-to-use solution to create and upload individual videos that celebrate
their love for Jones Soda.

\"We know our customers are full of great ideas and have a lot to share, and we want
to offer them a place where they can express themselves creatively,\" said Mike
Spear, E-Commerce Manager of Jones Soda. \"This site gives the tools to develop and
upload videos easily, share those videos with others and express some originality.\"

MyJonesVideo.com is live today - and videos are already coming in.

\"We love brands that are fueled by customers,\" said Steve Rosenbaum, CEO of
Magnify.net. \"It is abundantly clear that the Jones brand triggers the creative
spirit in video makers, and we\'re really excited to see just what kinds of videos
will bubble up."

MyJonesVideo.com allows visitors to upload, comment, share, and embed videos from
across the community. Magnify.net is the premier video community platform for brands
and Web sites across the country. Users coming to MyJonesVideo.com will be able to
view official Jones Soda videos, view user-created Jones Soda videos and also add
their own videos via upload or Web cam recording.

In addition, MyJonesVideo.com users can become members of the site to discover and
interact with other Jones Soda enthusiasts. Using Magnify.net's video platform,
users will now be able to rate, share and comment on their favorite videos at
MyJonesVideo.com.

"It's been a real pleasure to be working with a brand that is a leader in leveraging
new media and user generated content,\" said Rosenbaum. \"We're looking forward to
seeing the great videos that Jones Soda lovers upload to MyJonesVideo.com. Plus,
their soda tastes great too - my favorite is Lemon Lime."

About Magnify.net
Magnify.net hosts more than 39,000 video channels for its Enterprise, Pro and Free
customers. Magnify\'s video platform allows websites to easily add custom branded
video channels to their existing sites. Please visit Magnify.net for more
information on our custom video solutions for websites.

About Jones Soda
Headquartered in Seattle, Washington, Jones Soda Co. markets and distributes
premium beverages under the Jones Soda, Jones Pure Cane Soda, Jones 24C, Jones
Energy, Jones Organics, Jones Naturals and Whoopass brands and sells through its
distribution network in markets across North America. A leader in the premium soda
category, Jones is known for its variety of flavors and innovative labeling
technique that incorporates always-changing photos sent in from its consumers.
Jones Soda is sold through traditional beverage retailers and everywhere you'd never
expect to find a soda. For more information visit www.jonessoda.com and
www.myjones.com



Web Site: http://myjonesvideo.com

Contact Details: Alison McNeill
alison@future-works.com
(408)720-8228

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